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· Spanish is now the third most widely spoken language in the world
· About 30 million people in the US speak Spanish.
· By 2025, the number of Spanish-speaking Latinos in the U.S. will reach 40 million
· Most Hispanic immigrants want to learn English, but find it difficult to do so.
Hispanics represent one of the largest minority groups in the country and demand for translation in Spanish from English is growing rapidly. Many companies are relying on translation services in order to provide their clients with documents and materials in their native language and bridge the language barriers between them.
Bilingual Ability Does Not Ensure a Quality Translation
Spanish is the third most spoken language in the world, and there are many Spanish-speaking people living in the United States. However, being bilingual is not enough to produce a good translation, and bilingual people tend to do literal translations. The Spanish language has complexities and subtleties that are usually lost to non-native speakers. In addition, they must possess thorough knowledge of Spanish.
Machine translation - translation software: These tools are practical for single words or phrases. They usually do literal or word-for-word translations, so you end up with ambiguous words and sentences. Although these devices can be useful in giving you a general idea of what the source text says, they can’t convey the full meaning of the text particularly in long sentences. In spite the improvement of these translation tools, they can never replace the human element in translation.
Why a Translation in Spanish Can Help Your Business
Hispanics represent the nation’s largest and fastest growing minority group, and with an increasing purchasing power and sophistication as consumers. Research shows that Latino population’s disposable income is estimated to grow by about 8% per year. Language is one of the most obvious examples of this phenomenon. Spanish is likely to remain the language of preference among U.S. Latinos. As a business owner, this is a U.S. market you would want to target.
Is Cost The Main Factor for Your Translation Decisions?
A Miami T-shirt maker printed shirts for the Spanish market that were supposed to say, “I Saw the Pope.” Instead they read, “I Saw the Potato.” As a business owner, it’s crucial for you to understand that a bad translation means a bad image for your company. Therefore, make sure that each text your company produces in Spanish; whether it is a document, packaging label, product information, etc. has the proper translation in Spanish.
